We are Thirsty

What we can do

Our strategic process

How we do it

Here at thirsty we bring your ideas to life. Most recently, and in theme, we celebrated the launch of our Schick Superman campaign across 10 Asia Pacific countries. When we end up at a local watering hole, we can't help but draw inspiration on how alike to the digital environment it is.

Like the digital landscape - You open the doors and it's flooded with people cluttering in to make conversation. It doesn't matter what it's about, as long as it's engaging, otherwise that sexy bod next to you gains a friend.

Like every brand - Everyone is trying to single some one out, that age old survival challenge. What's our pick up line going to be? Do you take the sexy approach, try and be clever, or straight to the point?

And that's where we only wish we knew something about them to gain that edge.

Right now the edge is with the digital environment. It continues to evolve and more and more touch points are created. Most of these touch points allow us to know enough about who that person in your watering hole is, significantly increasing your chances of engagement.

If you are looking to position yourself in an environment, where you know enough about the frequenting locals to successfully have a chat, then you will need a quality strategy and the sexy tools to convert that chat.

That's what we can help you do.

Our digital services

How we can help you

Marketing

Strategic Marketing
Shopper Marketing
Path to Purchase Strategy
Customer Marketing
Consumer Promotions
Incentives
Loyalty Schemes
ATL/BTL 360* Activation
Licensing + Sponsorship

Creative

Art Direction
Brand Identity
Packaging Design
Point of Sale
Outdoor
Photography
Illustration
3D Rendering
In Store Mock Ups
TV
Radio

Digital & Technology

Digital Strategy
Websites
Development
Business Systems
Architecture
Promotions & Competitions
Games
Video
CRM
Social Media & Integration
Digital Display Media
Mobile & Responsive Design
IA & Usability
E-Learning
Media Libraries

Analysis and Strategy

Firstly we Listen, and understand the challenges in front of clients by working with them, when planning strategy to meet their goals. Our strategic marketing, creative and digital teams dive deep into research and resources to ensure that the insights gained into your business, and your competitors, builds a rich foundation that provides a clear strategic direction to success.

Delivery and Engagement

Once the channels are identified we build our engagement and action plan. How your brand behaves online is super important when it's the largest chance of connection with your targeted audience. And when delivering, we ensure all campaign information is recorded to devise rapid responses in this two way world of engagement.

Ideation and Creation

This Analysis outlines insights and direction to allow our devised ideas and creative executions to be focused at your target audience through the best suited digital touch points. If your brand is new to the digital arena, we'll need to work on your positioning first and set the guidelines to own your unique part of the landscape.

Evaluation and Tuning

Evaluation of information recorded is done constantly to ensure objectives and targets are being met. We review our engagement, any unexpected outcomes and benefits to strengthen and tune the strategy of our future campaigns. It is this that keeps your digital lifecycle alive.

Importantly throughout every stage, we challenge our thinking to ensure your business remains successfully connected to your consumer.