The BriefWhy Schick Came To Us
How do you drive volume for a men's razor across 10 different markets? As a global promotion, Schick looked to Thirsty to provide a digital solution to support their massive in store push. Partnering with the new Man of Steel movie starring Russell Crowe and Henry Cavill, Schick gave away a variety of Superman themed prizes across the Asia Pacific region.
They wanted a site that reflected the Schick brand values, with the excitement that the new Superman movie would bring.