Why Continental Came To Us
Unilever wanted to launch a new Continental Cup a Soup Sensations product exclusively in Woolworths - and use this as a platform to continue to drive excitement around and growth around the new Sensations range.
What We Created For The Campaign
We drove talk-ability by requesting shoppers to submit flavour combinations to create a new Cup a Soup Sensations SKU which would be exclusively sold in Woolworths. We encouraged shoppers to share the flavor combinations via social media for added votes as part of the consumer promotion.
The 'My Sensations' promotion had a major prize of $10,000 for the winning flavor as well as up to 5x $50 Woolworths or Safeway gift cards to be won daily.