The BriefWhy Banana Boat Came To Us
Revamp the 5 year old site, maintain Banana Boats credible image in market place, and educate consumers on sunscreen. Banana Boat also wanted to make all the products easily accessible, yet relevant to each specific target and to have it to hand during the purchase process. The new 50+ range would need to be seamlessly added to the site soon after launch. To ensure successful search paths and compliment scheduled digital media, we partnered with OMD.